TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

TikTok has launched a new AI-powered smart search feature, which is expected to improve the user experience and provide more accurate search results. This feature is likely to be beneficial for marketers who use the platform to reach their target audience.

The new AI-powered smart search feature matters for social commerce as it enables users to discover products and services more easily, which can lead to increased sales and revenue for businesses. Marketers can leverage this feature to optimize their content and ads, making them more visible and appealing to potential customers.