Meesho content commerce surges 152% as non-metro creators drive growth

Meesho, an e-commerce firm, has seen a significant surge in content commerce, with a 152% growth driven by non-metro creators in India. About 90% of Meesho's active creators are nano-creators, and 81% of them come from non-metro India, with 66% of orders originating from Tier-III and Tier-IV markets.

This growth matters for social commerce as it highlights the potential of non-metro creators in driving e-commerce sales. The fact that a large percentage of Meesho's creators and orders come from non-metro areas suggests that social commerce platforms can effectively tap into these markets, providing new opportunities for growth and expansion.