Fox hires TikTok, Moonbug alums as part of creator-focused push

Fox Corporation has appointed former TikTok executive Bryan Thoensen and Moonbug Entertainment alum Kirsten McAuliffe to newly created senior roles as part of its expansion into the creator economy. Thoensen and McAuliffe will be working to develop and implement strategies to engage with creators and expand Fox's presence in the digital space.

This move is significant for social commerce as it indicates a growing recognition of the importance of creators and the creator economy in driving engagement and revenue. By hiring experienced professionals from TikTok and Moonbug Entertainment, Fox is well-positioned to tap into the vast potential of the creator economy and develop innovative strategies for social commerce.