Creator Economy: What the Law Has Changed for Creators and Brands

Lawyer Alexandre Bigot-Joly was a guest on the Follow Back podcast, where he discussed the legal framework of the creator economy, focusing on transparency and AI-related risks. The podcast is part of a series exploring the latest trends and developments in the digital world, produced by Swello in partnership with BDM.

The discussion highlights the importance of creators and brands being aware of the legal implications of their online activities, particularly in the context of the creator economy. This awareness is crucial for social commerce as it involves the intersection of content creation, influencer marketing, and e-commerce, making it essential for stakeholders to understand the legal landscape to navigate the industry effectively.