Chinese Poizon offered Russian sellers commissions from 19% against 55% for the largest marketplaces

Chinese e-commerce platform Poizon has offered Russian sellers a competitive commission rate of 19%, significantly lower than the 55% charged by the largest marketplaces. This move aims to attract more sellers to the platform and increase its market share. The offer is seen as a strategic move by Poizon to expand its presence in the Russian market.

This development matters for social commerce as it highlights the growing competition among e-commerce platforms to attract sellers and provide competitive commission rates. The move by Poizon could lead to a shift in the market dynamics, with other platforms potentially revising their commission rates to remain competitive. This, in turn, could benefit sellers and consumers, leading to increased adoption of social commerce platforms.