Bake Off star says he learnt to make cakes from social media videos

A Bake Off star has revealed that he learned to make cakes by watching social media videos, showcasing the impact of online content on traditional skills and hobbies. The star, whose name is not mentioned in the article, credits social media platforms for teaching him the necessary skills to participate in the popular baking competition.

This story highlights the significance of social media in shaping consumer behavior and influencing purchasing decisions, particularly in the context of social commerce. As more individuals turn to online platforms for learning and inspiration, businesses and creators can leverage this trend to promote their products and services, demonstrating the importance of social commerce in the digital age.