Australians to spend more this BFCM as AI shopping grows

Australians are expected to increase their spending during the upcoming Black Friday and Cyber Monday (BFCM) sales event, driven in part by the growing use of artificial intelligence (AI) in shopping. This trend is significant as it indicates a shift in consumer behavior, with more people relying on AI-powered tools to discover and purchase products.

The growth of AI-driven shopping in Australia has important implications for social commerce, as it suggests that consumers are becoming more comfortable with using technology to inform their purchasing decisions. As a result, businesses and marketers may need to adapt their strategies to take advantage of this trend, such as by leveraging AI-powered advertising and personalized product recommendations to reach their target audiences.